Category Archives: help

Let’s Get Creative – Part 2

Putting it into practice

Now that you have your idea pad you are able to capture your thoughts anytime, whenever they come to mind; you can leverage them when the time is right?

Fill your idea pad with the concepts that are important to your business or life. Whether its key points in your retail business, supply chain, new ideas for your manufacturing process, or key capabilities that separate you from the competition, each of these thoughts forms a foundation for a network of lateral connections that can lead to your next breakthrough.

These breakthrough ideas can often be catalytic in their concept and execution, in that they can fire multiple parts of your organization and your demand – supply chain partner organizations as well.

Remember there are no silly thoughts as you muse and associate the different concepts; and think about all of the possible scenarios, as you combine, branch and recombine them.

For example, if you are in the retail or trades business, being able to link different product or service development ideas to different customers and market segments; can trigger new benefits for your customers.

An architect might link building specifications to new materials to building partners and new locations; and come up with the better designs, more economical building construction and a better environmental fit to the buildings location.

What an idea pad provides is a structured new perspective beyond mundane scraps of paper that end up being disregarded. This gives you more possibilities to see connections in a new light and your evolving thought processes.

Inspirational Warehousing and Idea Incubation

When you’ve built a structure that encompasses your business goals or passions, you can capture and link up all the ideas you have, no matter how fanciful they may seem at first blush. Much our modern world is built on ideas that must have seemed crazy even to their creators.

A trio of young California women are making serious money designing large oversized custom earrings called, “Head banger Accessories”. Their chic ‘movement’ events bring devout followers together where they talk about, trade and buy earrings.

Ever Had A Stupid Idea

Dog GogglesDoggles (eyewear for dogs) is the dumbest idea that I wish I came up with. Growing up I was raised with many dogs and that vision never crossed my eyes.

A 21 year old college student in England set up a website where you could buy pixels on his homepage for $1 each. Within 4 months he had sold a million pixels! What I found interesting is that he took the first $1000 dollars he made from the site and bought a press release which he distributed to media sources. From that little bit of publicity he was able to make big money in a very short amount of time. Here’s the real kicker though, he sold the last 1,000 pixels on eBay for over $150,000!!! How’s that for an example of the relationship between supply and demand?

What about the guy who came up with the corn maze idea – labyrinths made or cut from corn fields – when he first got the idea, all his friends and family thought he had rocks in his head “If you cut into maze, tourists will come. Now what in the world would make somebody connect a field of maze to the tourist industry.

In the case of your brain, these ideas don’t need to get in the way and if they never lead anywhere, there’s nothing lost. Your mind can hold hundreds of thousands of “Thoughts”.

On the other hand, keeping them connected to creative topics, allowing them to incubate and keep them accessible for when a catalyst for making them into reality happens or something comes to mind later – well that’s getting creative.

So get started, your next AHA moment is just a few unrelated concepts away.


How to Complete Your Extra Information Page

So you’ve signed up for a listing on dLook business directory and received an email containing your user id and password. The following steps will walk you through the procedure of completing your “extra information” page.

1. Go to the dLook home page, and select “Login” from the top menu bar.

dLook Menu

2. On the login page you will see a yellow box that says “dLook Business Login – existing businesses click here to login to dLook Administration” – click on this link.

dLook Business Login

3. Enter your user id (including the dash) in the user id field, and then the password in the password field. Press the pink login button.

dLook Business Login

4. This will take you to the Administration Console main page and you will now see an Administration sub-menu under the main menu bar. Selecting “My dLook” will take you to the Admin Console main page at any time. “My Quotes” will allow you to view the quotes you have received. My Coupons will allow you to load a coupon (for Premium Business Listings, this will be mailed out monthly to our coupon database).

dLook Administration Menu

5. Select “My Details”. Firstly you will see a section entitled “Update Business Logo”. Here you can upload a logo image that is stored on your computer. The maximum size for your logo is 216 pixels wide by 96 pixels high.

Select the browse button and this will open up a window that will let you locate the image. Select the image you want in this window (i.e. click on it to select) and then click the “open” button. It is very important that you press the Save My Logo button before you move to the next section. Your logo will appear in the viewing window to the right of the “browse” button.

dLook Business Details - logo

6. The “Update Business Details” section contains all the information that will appear on your “extra information” page. More than likely, the top fields will be complete from when you added your listing, but it is important to check that all the information is complete and accurate.

dLook Business Details - Contact Information

7. Next you will see a section entitled “Business Description”. This area is where you add all the text about your business. DON’T BE LAZY! Here’s your opportunity to make a lasting first impression! You will also notice that you can do some basic formatting on the text in this area, such as bold, italics, underline, bullet points and numbered list (if you hold your mouse over these icons there is a brief description of each function).

dLook Business Details - Extra Information

8. The next fields allow you to enter your trading hours, certifications (any qualifications or licences that you or your business holds), the products you sell, the services you provide and the types of payments you accept.

9. It is extremely IMPORTANT that when you have completed the details you press “Save My Business Details”. You will see a message under your business description saying “* This description will be reviewed before it is publicly viewable“. This will generally happen very quickly but may take longer overnight or on weekends.

10. For premium business listings, the last section to fill in is the business “Category & Keyword Details”. More than likely you will have selected your category / categories during the sign up process, but you can make any changes here. Select the link and make any changes. Please note that any changes to keywords will go in to a queue to be reviewed, and will seem to “disappear”. This is perfectly normal, and when the keywords are approved they will re-appear.

dLook Categories and Keywords