Category Archives: business directory

Basic Guide to Online Advertisers

Guest post by former dLooker, Mande Crnjak. Some thoughts from the grave to the brave

You want to advertise your business. So you’ve signed up with an online business directory or similar to help.

You give your basic info, and because you’re paying for it, you allow them to go off and do the work for you with the expectation of being on the first page of Google for every keyword you can imagine.

What now?

You then receive an email advising you that your page has been launched and to double check it. But of course you don’t actually check it.

You’re busy and haven’t got time and again, that’s what you’re paying the people to do! Thinking of it this way is WRONG!

It’s a two way street my friends!

This is your business we are advertising. Nobody knows your business like you do.

You should always, ALWAYS, double check anything that is being published about your business.

If there is false or misleading information, or you simply don’t like what is written, double checking the page once it goes live will assist in rectifying any of these issues.

Here’s how you can get what you want!

  • Give the sales agent as much information as possible about your business. If you already have a GOOD website, advise for the team to refer to the website. Ensuring you provide as much content as possible will allow copywriters to produce correct and quality content about your business. *** Note: If you’re not happy with what’s written about your business, notify your account manager to make the changes ASAP.***
  • Think about what your customers are typing into Google when searching for your business and then choose the keywords! If you’re not sure about this, ask the team to give you suggestions. ***Focusing on particular products and service areas e.g. “Office Party Catering Parramatta” is more effective than “Catering Sydney”.***
  • Use all the features of the page – send though images, video, logo, flyers, add a coupon, send through articles or anything else that you have that is relevant to your business.
  • If the page you are advertising with has a REVIEWS options, use this to the max! Reviews/testimonials feature allows you to post the feedback from your customers and if you use (or add in) your keywords and locations, this greatly assists in your pages performance. ***Try and add at least one review weekly or fortnightly for effective results. ***
  • Link your personal page to any other advertisements or even social media pages. E.g. your dLook page will have hyperlinks going to your website. You should also have a link on your website going back to your dLook page. ***This is called “back link strategy” which gives both websites more integrity or “juice” and enhances both the pages performance.***
  • Keep an eye on your page and make sure you are happy with it. We are not mind readers and we don’t know anything about your business. If there are ever any changes to be made or you want to re-fresh a page, let the team or account manager know.

Remember, we want your page to work, but it’s all the extra bits and pieces that build the path to success!


dLook Update

Nearly half way through the year and what an amazing journey it’s already been.

Can’t help but wonder if, like us at dLook, you are wondering where the year has gone.

There have been numerous changes to dLook this year including change of management, revamp of website, relaunch of reviews, the redesign of our dLook blog, Aus Advertising and the GM’s blog. We’ve called it ‘Year of the RE’.

Then there’s the Panda algorithm rippling through the Google landscape … causing a fairly significant upheaval of search results – this will continue to impact businesses over the coming months. We also believe the next Pagerank update is underway so keep a look out for updated PR on your site and ours.

dLook has a number of exciting development projects underway – you can expect to hear more in the next few weeks about our iPhone app, our new directory services and enhanced features to improve page performance and results in Google.

Well that’s it for now. As more news comes to hand we’ll keep you posted!

How to Complete Your Extra Information Page

So you’ve signed up for a listing on dLook business directory and received an email containing your user id and password. The following steps will walk you through the procedure of completing your “extra information” page.

1. Go to the dLook home page, and select “Login” from the top menu bar.

dLook Menu

2. On the login page you will see a yellow box that says “dLook Business Login – existing businesses click here to login to dLook Administration” – click on this link.

dLook Business Login

3. Enter your user id (including the dash) in the user id field, and then the password in the password field. Press the pink login button.

dLook Business Login

4. This will take you to the Administration Console main page and you will now see an Administration sub-menu under the main menu bar. Selecting “My dLook” will take you to the Admin Console main page at any time. “My Quotes” will allow you to view the quotes you have received. My Coupons will allow you to load a coupon (for Premium Business Listings, this will be mailed out monthly to our coupon database).

dLook Administration Menu

5. Select “My Details”. Firstly you will see a section entitled “Update Business Logo”. Here you can upload a logo image that is stored on your computer. The maximum size for your logo is 216 pixels wide by 96 pixels high.

Select the browse button and this will open up a window that will let you locate the image. Select the image you want in this window (i.e. click on it to select) and then click the “open” button. It is very important that you press the Save My Logo button before you move to the next section. Your logo will appear in the viewing window to the right of the “browse” button.

dLook Business Details - logo

6. The “Update Business Details” section contains all the information that will appear on your “extra information” page. More than likely, the top fields will be complete from when you added your listing, but it is important to check that all the information is complete and accurate.

dLook Business Details - Contact Information

7. Next you will see a section entitled “Business Description”. This area is where you add all the text about your business. DON’T BE LAZY! Here’s your opportunity to make a lasting first impression! You will also notice that you can do some basic formatting on the text in this area, such as bold, italics, underline, bullet points and numbered list (if you hold your mouse over these icons there is a brief description of each function).

dLook Business Details - Extra Information

8. The next fields allow you to enter your trading hours, certifications (any qualifications or licences that you or your business holds), the products you sell, the services you provide and the types of payments you accept.

9. It is extremely IMPORTANT that when you have completed the details you press “Save My Business Details”. You will see a message under your business description saying “* This description will be reviewed before it is publicly viewable“. This will generally happen very quickly but may take longer overnight or on weekends.

10. For premium business listings, the last section to fill in is the business “Category & Keyword Details”. More than likely you will have selected your category / categories during the sign up process, but you can make any changes here. Select the link and make any changes. Please note that any changes to keywords will go in to a queue to be reviewed, and will seem to “disappear”. This is perfectly normal, and when the keywords are approved they will re-appear.

dLook Categories and Keywords

Links to Popular Australian Resources

A home page feature on dLook which is becoming a real favourite are our links to popular Australian resources.

These are listed towards the bottom of the dLook home page just under the top 40 search list. There are 12 buttons representing fast links to popular categories which are mostly public services.

dLook Links to popular resources

Street Maps
Blog Guide
Funeral Notices
After Hours Medical
Latest News
Trains & Buses

Feedback from dLook users tells us that the convenience of these quick links is a real winner.

dLook Introduces Local Business Reviews

dLook Business Directory Rave about it

UPDATE: 2011 – dLook have relaunched our reviews platform and now utilise our own legacy reviews database to ensure integrity and validity.

dLook®, has today announced the facility to rate and review every business listed on its directory, the first of the major Australian business directories to do so.

So as to bring users the most sophisticated and up to date rating system available, dLook chose a dynamic Australian internet start-up Rave About It to power the business reviews. Rave About It was developed by exceptionally talented software engineers and, like dLook, is 100% Australian owned and operated.

Local reviews are extremely popular in the United States, with websites such as Yelp, Judy’s Book, Insider Pages and Yellow Pages (US).

It made good sense to introduce this reviewing model to Australian businesses on a large scale – and with over 1.3 million businesses listed on the directory, we’ve certainly done that.

This announcement comes on the heels of recent additions to the directory – the inclusion of maps (provided by TerraPages, another Australian startup), more information pages for every listing, and dLook’s mobile search platform –

Coupled with existing features:-

  • “QuoteMe!” quoting system (this is very popular) where a customer can select up to 10 businesses at a time to request a quote for a product or service,
  • Discount coupons which are included in a monthly email
  • Monthly payment option ($59.50) which can be cancelled by giving 30 days notice (annual fee is $599)
  • Premium listings can have four categories, keywords, and national coverage (if applicable)
  • Search which allows users to refine their search by kilometre radius from a postcode, 2, 5, 10km….. up to the whole nation.
  • Smart keyword search that means if you search for “restrnt”, “plummer” or “doktor” you’ll get a result (new variations are continually added)
  • Advertiser interface (via login) so they can manage their own listings, quote requests and coupons

…. makes dLook an extremely comprehensive business directory.

If you’ve got something to say about your favourite (or not so favourite) business, please visit dLook and leave a review.

New Banner for - Mobile Search

News Roundup for dLook

Our new national TV campaign is now in its second week and already proving a HUGE success. Utilising the extensive WIN TV regional network our ads are being seen by over 5 million Australians every day and the response has been overwhelming. We intend to extend our campaign to include Capital cities soon. Meanwhile, listen out for our live reads on Vega 93.5 FM (in Sydney). Most of them are pretty straight laced but the on air guys get a bit crazy with some reads.

The “More Info” page has also proven to be very popular both with users and advertisers alike. Premium businesses get to add a lot of extra text, products and services, opening hours, payment types, certifications, photos and a dLook coupon which they may then opt to have distributed, via our monthly coupon mail out, to over 50,000 Australian recipients.

dLook has also released a complete national mapping service provided by Australian location based services company, TerraPages Pty Ltd to deliver rich, user friendly maps to the dLook website.

Have you added detail to your more information page yet? It’s simple. Premium businesses should log in, and free listings can “update their business listing“, or “add a listing“.

Not being the type of website to let technology pass us by, dLook has also launched a mobile search function – This means that the whole dLook directory is now available on WAP enabled mobile phones in an easy to access mobile form.

This feature was also developed by those fantastic guys at Alliance Software in Melbourne who literally eat complicated IT solutions for breakfast. We have managed to keep dLook an all Australian product and although overseas firms offer much cheaper rates, we believe that our home grown IT resources are better, more innovative and totally in touch with Australian internet users.

Watch this space Ladies and Gentlemen, the best is yet to come.