What Is Creativity?
Creativity is the ability to associate seemingly unrelated concepts in your mind; and then combine, branch and recombine them until you get an A-HA moment. This is the way new ideas, products, processes and business models are generated. Most of us use this method subconsciously, but there is a certain mystery and awe around our creative facilities. This intangible process makes our creative process and emergent outputs seem somewhat unpredictable and serendipitous.
How do you maximize such an ephemeral and yet essential process? I don’t claim to know all the answers, but there are some easy things you can do to help you with all of them.
Clearing the mind for New Ideas for Creative Connections
Regardless of your workload or season, if you’re pre-occupied with your daily business operational tasks and commitments (they are managing you – rather than you managing them), they will take up all of the precious space in your mind. Creative opportunities will be missed.
Step 1 “Clear some time and space in your mind and creativity will instantly fill the vacuum.”
This idea of clearing your head to think creatively can generate greater productivity in your business and personal life. An essential theme for this methodology is having a trusted place and space to store and build on your creative thoughts. This requires a system of organization like an idea pad (digital or physical) and prioritization so that ultimately you can focus on what really matters to you and your business. Not only can you capture your creative vision but you can use your idea pad to store information, tasks, allowing you to sift through the data clutter that might be holding your creativity back.
There’s really no better place to get your creative juices flowing on a business project, hobby or interest than recording them in your idea pad. Idea pads make linking concepts together fun. You can connect any idea to anything else, so your creative ideas are always linked. This lateral thinking enabled by non-linear connections is the hallmark of creativity and is easily achieved through practice
Once you have practiced the art of associating different concepts in your mind. Creativity in many cases is then simply a matter of trial and selection. As Albert Einstein put it, “The secret to creativity is to hide your sources.”
From Einstein to Edward de Bono, many creative insights emerge from making connections between two seemingly disparate concepts can be the key to that “Eureka” moment. Your mind and imagination are the ultimate source for these nuggets of gold.
Stay tuned for part 2 …