Results from the 2006 Census have shown that 58% of Australian households have internet access. Given that the population of Australia is 19,855,289 (living in 7,986,165) households, this indicates that 11,516,018 Australians had access to the internet (as at August 2006). This was also reported by the Sydney Morning Herald.
Furthermore the results showed that 37% of all Australian households, or 7,346,457 Australians, connect to the internet via Broadband connection.
It’s no wonder that online advertising has increased by 66%.