Our new national TV campaign is now in its second week and already proving a HUGE success. Utilising the extensive WIN TV regional network our ads are being seen by over 5 million Australians every day and the response has been overwhelming. We intend to extend our campaign to include Capital cities soon. Meanwhile, listen out for our live reads on Vega 93.5 FM (in Sydney). Most of them are pretty straight laced but the on air guys get a bit crazy with some reads.
The “More Info” page has also proven to be very popular both with users and advertisers alike. Premium businesses get to add a lot of extra text, products and services, opening hours, payment types, certifications, photos and a dLook coupon which they may then opt to have distributed, via our monthly coupon mail out, to over 50,000 Australian recipients.
dLook has also released a complete national mapping service provided by Australian location based services company, TerraPages Pty Ltd to deliver rich, user friendly maps to the dLook website.
Not being the type of website to let technology pass us by, dLook has also launched a mobile search function – dLook.mobi. This means that the whole dLook directory is now available on WAP enabled mobile phones in an easy to access mobile form.
This feature was also developed by those fantastic guys at Alliance Software in Melbourne who literally eat complicated IT solutions for breakfast. We have managed to keep dLook an all Australian product and although overseas firms offer much cheaper rates, we believe that our home grown IT resources are better, more innovative and totally in touch with Australian internet users.
Watch this space Ladies and Gentlemen, the best is yet to come.