Nearly half way through the year and what an amazing journey it’s already been.
Can’t help but wonder if, like us at dLook, you are wondering where the year has gone.
There have been numerous changes to dLook this year including change of management, revamp of website, relaunch of reviews, the redesign of our dLook blog, Aus Advertising and the GM’s blog. We’ve called it ‘Year of the RE’.
Then there’s the Panda algorithm rippling through the Google landscape … causing a fairly significant upheaval of search results – this will continue to impact businesses over the coming months. We also believe the next Pagerank update is underway so keep a look out for updated PR on your site and ours.
dLook has a number of exciting development projects underway – you can expect to hear more in the next few weeks about our iPhone app, our new directory services and enhanced features to improve page performance and results in Google.
Well that’s it for now. As more news comes to hand we’ll keep you posted!
Our new national TV campaign is now in its second week and already proving a HUGE success. Utilising the extensive WIN TV regional network our ads are being seen by over 5 million Australians every day and the response has been overwhelming. We intend to extend our campaign to include Capital cities soon. Meanwhile, listen out for our live reads on Vega 93.5 FM (in Sydney). Most of them are pretty straight laced but the on air guys get a bit crazy with some reads.
The “More Info” page has also proven to be very popular both with users and advertisers alike. Premium businesses get to add a lot of extra text, products and services, opening hours, payment types, certifications, photos and a dLook coupon which they may then opt to have distributed, via our monthly coupon mail out, to over 50,000 Australian recipients.
dLook has also released a complete national mapping service provided by Australian location based services company, TerraPages Pty Ltd to deliver rich, user friendly maps to the dLook website.
Have you added detail to your more information page yet? It’s simple. Premium businesses should log in, and free listings can “update their business listing“, or “add a listing“.
Not being the type of website to let technology pass us by, dLook has also launched a mobile search function – dLook.mobi. This means that the whole dLook directory is now available on WAP enabled mobile phones in an easy to access mobile form.
This feature was also developed by those fantastic guys at Alliance Software in Melbourne who literally eat complicated IT solutions for breakfast. We have managed to keep dLook an all Australian product and although overseas firms offer much cheaper rates, we believe that our home grown IT resources are better, more innovative and totally in touch with Australian internet users.
Watch this space Ladies and Gentlemen, the best is yet to come.